BEAUTY LOVERS DAY

Inspired by Saint George’s Day, a significant date in Barcelona, every month of April Natura Bissé celebrates BEAUTY LOVERS day. A unique event, created to recognize the company’s strong commitment to skincare A special occasion in which Natura Bissé wants to share their passion for cosmetics with friends, partners and customers and where the most exclusive points of sale are filled with surprises and red roses.

THE TRADITION OF SANT JORDI

On Saint George’s Day, every April 23rd, the streets of Barcelona (the city where Natura Bissé was born), fill with roses and books in a lovely tradition that reaches back over 500 years.

Legend tells us that Saint George, a brave and honorable young man, rescued the princess from a dragon. A rose sprang up where the blood flowed from the dragon’s body which the young man gave to the princess. From that day forward, men give roses to the women. They, in turn, give the men a book.

Since the XV century, Saint George has been considered the patron saint of lovers. That’s why this day was also chosen to honor Ricardo Fisas, founder of Natura Bissé and a lover of life with a very special personal story that deserves to be told..

RICARDO FISAS MULLERAS

Ricardo Fisas was an honest, hard-working man with a deep sense of social, moral and family values which became the pillars on which he built the philosophy of Natura Bissé.

At the age of 50, with his wife’s unwavering support, Ricardo Fisas fought a tireless professional battle in which, with infectious optimism, he slew every dragon that crossed his path and managed to reinvent himself.

The outcome of his enthusiasm and achievement is a rose without thorns, a symbol of the purest beauty, one able to please every woman who today trusts her skin to Natura Bissé.

BRUSHSTROKES OF A LIFETIME

On the occasion of celebration of Beauty Lovers Day, Natura Bissé reprinted Ricardo Fisas’ autobiography, ‘Brushstrokes of a Lifetime’. In this memoir, the founder of Natura Bissé tells his personal and professional story in a very intimate way, sharing his company’s secrets for success.

Explore Ricardo Fisas’ autobiographical tale, a personal story closely intertwined with the story of Natura Bissé, whose profits go entirely to the Ricardo Fisas Natura Bissé Foundation.